7 Reasons Why Women Entrepreneurs Are More Successful

We all have heard the great entrepreneurs but all male names come to our mind. But have you heard of Sarah – also known as Madam C.J Walker. She was the first formal women entrepreneur in the history.

Today every-one is talking of women entrepreneurship. Is not it Strange in the society where women are considered to be emotional and at the same time be not so ambitious?

Are you aware that as per Forbes india more than 20% of the SME’s are owned by women employing 23.3% of labour work force. So it is increasingly becoming evident that women are no less in entrepreneurship as compared to men.  

Women are not only getting into entrepreneurship more and more but are also creating remarkable businesses.

Few of the names who made their mark include:

• Vandana Luthara ( VLCC),
• Faguni Nayar (Nykaa),
• Aditi Gupta (Menstupedia),
• Vani Kola (Kalari Capital),
• Priya Paul (Park Hotels),
• Kiran Mazumdar (Biocoin),
• Richa Kar (Zivame),
• Jyoti Naik (Mahila Griha Udyog),
• Uma Kapoor (Teal and Terra),
• Kalpana Saroj (Kamani Tubes) and so many more.

As you can see that they are all in the different diverse fields and they have erected remarkable businesses.

Women have proven to be great organisational leaders

So what has made this paradigm shift? And why women entrepreneurs are more successful than Men?

1. Doing Things Differently

Look at Faguni Nayar of Nykaa. She has changed game for on-line purchases of wellness products. It’s a very trusted market place for quality products. It’s not easy for suppliers to list their products on Nykaa without thorough quality check. The organisation has a very strong logistics system. The majority share of the wellness market is women, Faguni understands the pulse of the market very well. No wonder Nykaa has become number one platform for the purchase of wellness products.

2. Niche Markets

Women understand women very well. Not only that, they understand the household needs and food very well.  Look at Lijjat Papad, they exactly knew how to bring about a tasty and economical Papad. From a small shed, this business has become huge. It is one of the highest rated case studies in women entrepreneurship. I have seen people preferring Lijjat Papad with huge brand loyalty over other notable brands. The major luxury candles brands in the market are by women entrepreneurs and the list is endless of such products.  

3. Commitment and Track Record

The track record shows that women are very meticulous in planning their work and are highly committed. Investors pose higher level of confidence in the businesses formed by women due to lower risk of the investment they make.

4. Communication

Women tend to be more open with their employees in communication thereby building a strong organisational bonding which results in better organisational alignment to the goal.

5. Networking

Networking is one of the vital factors to success of the organisation. Women are very good at networking. It is comparatively easier for them to open doors and hence more visibility and opportunities for the organisation.

Women have demonstrated to be very quick in developing the organisational skills. They build and set up the business vehicle very efficiently and quickly.

7. Work and Life Balance

Women work and manage the house very well. They are not cribbers. They know how to strike a balance between life and work. This makes their journey quite fulfilling and they are there for the long term.

The era of women entrepreneurship has just begun. It is going to be very promising for sure. The entire ecosystem is quite positive and supportive for women led businesses.   It is the right time for the aspiring women entrepreneurs to set up their venture and set up themselves for success!